I cut my teeth at McKinsey & Company, working alongside Fortune 500 leaders on their biggest strategic challenges. The experience was invaluable. But I noticed something troubling: the companies that desperately needed strategic clarity were priced out of the conversation.
A standard McKinsey project runs £500K minimum. That automatically excludes businesses under £50M — precisely the companies driving real innovation, creating jobs, and reshaping industries from the ground up.
So in 2019, I walked away to fix this problem. I distilled everything — the methodologies, mental models, and strategic frameworks from elite consulting — and rebuilt it for ambitious businesses between £1M and £10M. No corporate theatre. No endless PowerPoints. Just practical strategy that gets implemented.
Today, after partnering with 120+ founders across Europe, one truth stands out: you've mastered product-market fit, built something customers love, and revenue is climbing. But you're hitting invisible ceilings because the strategic systems aren't there. That's exactly what we solve together.